EFE BRAND

efe_optical_brand_style_design

P.C.Hoofstraat Street

The EFE brand was created by Edeline, Fedora, Edmund of the Van Bastn family in Holland who provided high-end accessories customized to the European royal.

In the 1960s, Mr.Van Bastn sent three children to Istituto Europeo di Design in Italy to learn the advanced design lore.
At the graduation ceremony,three children decided to design three pairs of glasses for their father,because they saw a well-dressed father still wearing the old pair of glasses many years ago.

At Mr. Van Bastn's birthday party, Edeline, Fedora, Edmund sent three glasses as a gift for their father. Three pairs of glasses with different styles, suitable for different occasions. Saw the glasses, all the guests were deeply shocked,they were aware that glasses had become a part of the vogue and taste.

Because of the good response, Edeline, Fedora, Edmund decided to create the EFE brand with their own names.

In 1969, the first store of EFE opened in P.C.Hoofstraat street in Holland, and get the nobles like and pursue in a short period of time.
After nearly half a century, EFE upholds the spirit of the original, focusing on the perfect combination of quality and taste, presents the design of the most wonderful, provides the experience of the most perfect.